Cognitive Dissonance: 50 Years of a Classic Theory by Joel M. Cooper

By Joel M. Cooper

This booklet is enjoyable to read!...Cooper takes care to delineate these experiences that have been fairly vital of their function, rather smart of their layout, and so much groundbreaking of their effects. He makes a gripping tale of the inception and march of development in what might have been easily an extended sequence of fascinating learn initiatives. In doing so, he made me nostalgic for a time whilst the sector of psychology used to be alive with pleasure and overrun with examine subject matters that truly made feel to these outdoor a slim distinctiveness and that intended anything to the citizenry."                                                                                                         -Alan Cheney, PSYCCRITIQUES"Cooper (Princeton) does a very good activity summarizing study at the thought of cognitive dissonance because it used to be first elucidated via Leon Festinger within the 1950s...Cooper brings a much-needed ancient viewpoint to cognitive dissonance, and he peppers his dialogue with fascinating own anecdotes. Political analysts in addition to psychologists may be drawn to the categorical stipulations that elicit cognitive dissonance."                                                                                            -D.J. Winchester, Yeshiva University"Dr. Joel Cooper has been on the very leading edge of study on dissonance conception for many years now. during this booklet, he presents a super and engagingly-written assessment of the 50-year background of dissonance learn and a masterful account of the consequent advancements within the thought. The publication should be a great source for readers conversant in dissonance examine and an enlightening creation if you are not"                                                                    -Professor Russell H. Fazio, Ohio country college Why is it that folks who smoke proceed to take action figuring out how undesirable it really is for them? What drives humans to committing adultery even if they inherently think this can be improper? what is the end result of this contradiction within the brain? Cognitive dissonance has been a huge and influential conception on the grounds that Leon Festinger released his vintage paintings in 1957. it really is recognized via each social psychologist, so much psychologists of any stripe, and the lay public, making its means into such mainstream courses because the ny instances with expanding frequency and accuracy. finally, dissonance has develop into essentially the most popularly identified expressions of social mental insights, making its means into the literature in buyer, future health and fiscal habit, and has turn into a regularly used rationalization of political habit within the renowned press and magazines. In marking the fiftieth anniversary of the theory's inception, Joel Cooper - arguably the student so much linked to dissonance learn some time past few a long time - has provided a gorgeous, smooth and accomplished research of the kingdom of dissonance conception. This ebook charts the development of dissonance concept, assessing its impression not just inside our figuring out of psychology yet in daily studies besides. it's going to be very important analyzing for college students in social psychology, both undergraduate or graduate, yet both proper to a bunch of different readers who have to comprehend or proportion an analogous passions for appreciating the importance of cognitive dissonance within the human psyche.

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I shall relate a story of what I believe to be the first major empirical challenge to dissonance theory and the way it was resolved. I should make clear that my perspective may not be completely dispassionate because this is where I entered the field. However, I think the research controversy I shall describe is a prototype of the early critical analyses of dissonance and the kinds of studies that eventually sharpened the dissonance perspective. Several laboratories took up the challenge of finding an explanation for the results that was more in accord with the general principles of learning theory than Festinger’s dissonance perspective.

2. , the inverse relationship between incentive magnitude and attitude change). The higher the incentive for writing the essay, the smaller was the attitude change. In the no-choice condition, something very different happened. In the absence of choice, with no dissonance to cope with, incentive magnitude played a role, as learning theorists would predict: higher incentives led to more attitude change. The Linder et al. (1967) study was but a piece of a puzzle in which a landmark study such as Festinger and Carlsmith’s was criticized ingeniously by another social psychologist (Rosenberg, 1965).

The higher the reward, the less they believed it. Learning theory had been the underlying principle of work in psychology, particularly in the United States. Now the theory of cognitive dissonance was threatening to question the dominance of reinforcement and learning. At the very least, it had made clearly derived predictions about the relationship of rewards to attitude change and supported those predictions. This was not going to be left unchallenged. There will be more to say about the controversy after we look at another of the iconoclast predictions made by dissonance theory.

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