An Overview of the War on Terror by Marrs

By Marrs

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Digital strategies are central to planning political rallies and elections. Party manifestos are no longer conspiracies of a coterie but laid bare in public eye. Canvassing demands a party’s interactive presence on social platforms like Twitter, Facebook, Pinterest, YouTube, Google Plus and others. The public, once the outsiders, are now privy to a party’s thought process. There is very little room to bungle up as every enunciation is analysed and commented upon. Politics today isn’t just about getting elected.

Political parties are slowly learning the nuances of the social media game. The hashtags are planned. The speeches are integrated for tweets. Politicians realize that suddenly thousands are speaking up; the general janta is now actively a part of the political mindshare or seeking it. A phone user with a camera is a journalist and any tweeter is a sort of a self-proclaimed editor. Social media is changing politics as we’ve seen through the ages. New columnists have emerged and writing has become the bastion of one and all.

It is instant and campaigns, conversations, and ideas just multiply fast and the reach can be unlimited if it is good. Campaign strategists have realized the power of sharing and this election will definitely be the first big experiment with social media. CONSUMPTION OF MEDIA AND MAKING CHOICES What lies at the heart of this confluence of social media, demographics, and choice decisions is how we consume anything that is available online. Consumption today is driven by choices made online which are further decided by predictive algorithms and analysis.

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